BASIC RULES
1. USE ONLY HELVETICA BOLD (ALL CAPS)
2. ALLOWED FORMS:
3. ALLOWED COLORS:
4. LINES ARE O.K.
5. NO GRADIENTS, ILLUSTRATIONS, OR PHOTOGRAPHS
In-Depth
1A. HELVETICA NEUE 75 IS ACCEPTABLE
1B. LETTERS MUST NEVER TOUCH OR OVERLAP ONE ANOTHER
1C. GLYPHS MUST NOT BE USED OUTSIDE OF THEIR ACCEPTED FUNCTIONAL OR HISTORICAL USES
1D. LAYOUT OF TYPE MUST NOT IMPLY ILLEGAL SHAPES
1E. TYPE MAY FOLLOW THE CONTOURS OF AN APPROVED SHAPE
1F. NO EXCLAMATION POINTS
2A. SHAPES OF THE SAME COLOR MUST NEVER OVERLAP
2B. SHAPES MUST NOT BE USED COLLECTIVELY TO FORM BIGGER, PROHIBITED SHAPES
2C. SHAPES MUST NOT BE USED COLLECTIVELY TO FORM TYPE
2D. THE PAPER OR OTHER MEDIUM TO WHICH A DESIGN IS APPLIED MAY BE ANY SHAPE
2E. THE ONLY ALLOWED RECTANGLE IS THE DOUBLE SQUARE: LONG SIDES THAT ARE EXACTLY DOUBLE THE LENGTH OF THE SHORT SIDES
3A. OUTLINES MAY BE USED FOR APPROVED TYPE AND SHAPES
3B. CURVED LINES ARE PROHIBITED EXCEPT WHEN OUTLINING A CIRCLE
3C. OUTLINES OF APPROVED SHAPES MAY SHARE LINES
3D. CONVERGING LINES MUST NOT COMPLETE SHAPES OTHER THAN APPROVED SHAPES, EXCEPT IN CONGRUENT SUBDIVISIONS OF APPROVED SHAPES
3E. LINES MUST NOT IMPLY PROHIBITED SHAPES
3F. THE THICKNESS OF A LINE WHEN MULTIPLIED BY SIX MUST NOT EXCEED THE LENGTH OF THE LINE
4A. THE OFFICIAL COLOR LIBRARY PROVIDED FOR DOWNLOAD ABOVE MUST BE USED
4B. THE PAPER OR OTHER MEDIUM TO WHICH A DESIGN IS APPLIED MUST ALSO COMPLY BY THESE COLOR STIPULATIONS
THE UNIVERSAL STRATAGEM FOR THE SIMPLIFICATION OF THE VISUAL LANDSCAPE RESERVES THE RIGHT TO BREAK ITS OWN RULES FOR INFORMATIONAL PURPOSES.