Human beings are simple—all we need is food, water, shelter, and the occasional romantic evening. Our world, however, is not simple. Every day we face a visual landscape that is dense, sparkly, shiny, loud, and excessively colorful.
Andreas Gursky. 99 Cent. 1999.
Picking up where modernism failed, The Universal Stratagem for the Simplification of the Visual Landscape has been developed to swiftly reverse the complexity of our surroundings. As you read this, every piece of visual communication in the world is being redesigned following a simple set of rules (see rules).
Some things will not require changing
While some need a complete overhaul.
And some will need only minor alterations
The universal Stratagem for the simplification of the visual landscape asks you to look inside yourself to imagine a world that is truly simple in appearance—no photographs, drawings, no humanity or feeling whatsoever, where one can take a deep breath and say to themself: "finally."