THE UNIVERSAL STRATAGEM FOR THE SIMPLIFICATION OF THE VISUAL LANDSCAPE IS THE NEW CANON BY WHICH VISUAL COMMUNICATION AS A WHOLE WILL BECOME SIMPLE.



“Move over modernism, this is the new minimalism.”

—Armin Vit, Under Consideration


“Love it.”

—Paul Sahre, O.O.P.S.


“Contrary to the claims of some of my critics and some of the editorial pages, I am an ardent believer in the universal stratagem for the simplification of the visual landscape.”

—President Obama, the President